Google Business Profile
The listing that decides whether you appear in the map pack at all.
The listing that decides whether you appear in the map pack at all.
Suppliers, associations and community sources — no directory packages.
The whole programme — profile, pages, links and reviews, run together.
A steady trickle of recent reviews, because eighteen-month-old ones carry almost nothing.
One page per town you actually cover, built to rank rather than to fill a menu.
The plumbing: speed, indexation, and the things quietly stopping Google reading the site.